Goalden is an organisation on a mission to change how football is played on the African continent. Founded by four Tanzanian students who all faced the same challenges in pursuing their dreams as professional athletes. The founders are using their experience and expertise in this area to transform how football is played by youth in Tanzania and beyond.

Designing this brand involved taking the old logo and refreshing it, creating a fresh, clean new look, more aligned with the brand's purpose. This involved a lengthy brainstorming session that reviewed the company's goals and story, carefully selecting brand elements to create the new 'Goalden'.